SMEs & THE FESTIVE ECONOMY - DRIVING SALES DURING THE FESTIVE SEASON - GUJARAT

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Overview

This webinar series will focus on the SMEs in different states which will amplify sales during the festive seasons and also enable them to enhance E-commerce sales. It will also focus on some of the major points such as best practices, choosing right marketing channels & strategies that can be used by the SMEs and also the potential of the products that can be sold or the overall sales that can take place in the festive season sales.
As a time when consumers become extra enthusiastic about shopping, which becomes a great opportunity to boost sales & revenue during the festive season. The festive season in India is becoming more digital than ever due to the pandemic. This webinar will help you to take the right steps at the right time during such festive seasons in India and in years to come.
The COVID-19 pandemic and the subsequent lockdowns have helped tilt customer preferences towards e-commerce platforms, further accelerated with onset of the festive season. This has brought with it a golden opportunity for MSMEs across sectors to reel out of the negative effects of the pandemic on their business. The festive shopping season plays a big part in the lives of MSMEs especially in a state like Gujarat - a significant multi-product MSME cluster for the country - with MSMEs emerging into a vibrant and dynamic sector. They play a vital role in providing opportunities and employment and contribute significantly towards the development of backward and rural areas of the state. There is a need to support these MSMEs to leverage the opportunities of online platforms to access wider audiences, scale production, accelerate growth, foster livelihood, and help in digital acceleration at large.

Talking Points

Potential of Festive economy in India

Best practices & learnings for B2B & B2C sales push

Strategies for harnessing the festive business potential

Digital enablement for online D2C (Direct to Consumer) sales

Digital payments & fulfillments

Agenda

3:00 PM - 3:05 PM
Introductory remarks
Ms. Sushma Morthania,
Director General, India SME Forum
3:05 PM - 3:10 PM
Segment 1 (5 mins): BUSINESS THIS WEEK(Festive Seasons Sales & Research Facts)
Ms. Sushma Morthania,
Director General, India SME Forum
3:10 PM - 3:20 PM
Segment 2 (10 mins): SPECIAL FOCUS
SS Bhardwaj,
Jt. Commissioner of Industries, MSME Development Branch
PK Jha,
CGM, Central Zone, NSIC
3:20 PM - 3:40 PM
Segment 3 (20 mins): LET’S DISCUSS
Topic: Potential of the Festive Season for MSMEs & best practices for harnessing it
Mr. Vinod Kumar,
President, India SME Forum (Moderator)
Mr. Kush Agarwal,
Active Online Seller, Uber Urban
Mr. Ankit Rungta,
Director, Elite Décor
Mr. Gaurav Shankarwala,
Owner, Tanvi Handicrafts
Mr. Tushar Lunagariya,
Owner, Quasar Store
3:40 PM - 3:50 PM
Segment 4 (10 mins): FIRESIDE CHAT
Topic: Enabling MSMEs for the Festive Season Sales
Mr. Vinod Kumar,
President, India SME Forum (Moderator)
Mr. Dhanendra Kumar,
Former Chairman CCI, India's ED at WB & Sec GoI
3.50 PM - 4.00 PM
Segment 5 (10 mins): TOOLS FOR ENTERPRISE
Topic: On-boarding MSMEs on e-commerce platforms
Mr. Vinod Kumar,
President, India SME Forum (Moderator)
Ms. Lakshmi Sarma Chari,
Prinicipal Program Manager, Local Shops & Self Ship, Amazon India
4.00 PM - 4.10 PM
Q & A

Speakers for the Episode

Ms. Sushma Morthania

Ms. Sushma Morthania

Director General,
India SME Forum

SS Bhardwaj

SS Bhardwaj

Jt. Commissioner of Industries,
MSME Development Branch

PK Jha

PK Jha

CGM, Central Zone,
NSIC

Mr. Vinod Kumar

Mr. Vinod Kumar

President,
India SME Forum

Mr. Kush Agarwal

Mr. Kush Agarwal

Active Online Seller,
Uber Urban

Mr. Ankit Rungta

Mr. Ankit Rungta

Director,
Elite Décor

Mr. Gaurav Shankarwala

Mr. Gaurav Shankarwala

Owner,
Tanvi Handicrafts

Mr. Tushar Lunagariya

Mr. Tushar Lunagariya

Owner,
Quasar Store

Mr. Dhanendra Kumar

Mr. Dhanendra Kumar

Former Chairman CCI,
India's ED at WB & Sec GoI

Ms. Lakshmi Sarma Chari

Ms. Lakshmi Sarma Chari

Prinicipal Program Manager, Local Shops & Self Ship, Amazon India