SMEs & THE FESTIVE ECONOMY - DRIVING SALES DURING THE FESTIVE SEASON - RAJASTHAN

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Overview

This webinar series will focus on the SMEs in different states which will amplify sales during the festive seasons and also enable them to enhance E-commerce sales. It will also focus on some of the major points such as best practices, choosing right marketing channels & strategies that can be used by the SMEs and also the potential of the products that can be sold or the overall sales that can take place in the festive season sales.
As a time when consumers become extra enthusiastic about shopping, which becomes a great opportunity to boost sales & revenue during the festive season. The festive season in India is becoming more digital than ever due to the pandemic. This webinar will help you to take the right steps at the right time during such festive seasons in India and in years to come.
The COVID-19 pandemic and the subsequent lockdowns have helped tilt customer preferences towards e-commerce platforms, further accelerated with onset of the festive season. This has brought with it a golden opportunity for MSMEs across sectors to reel out of the negative effects of the pandemic on their business. The festive shopping season plays a big part in the lives of MSMEs especially in a state like Rajasthan - a significant multi-product MSME cluster for the country - with MSMEs emerging into a vibrant and dynamic sector. They play a vital role in providing opportunities and employment and contribute significantly towards the development of backward and rural areas of the state. There is a need to support these MSMEs to leverage the opportunities of online platforms to access wider audiences, scale production, accelerate growth, foster livelihood, and help in digital acceleration at large.

Talking Points

Potential of Festive economy in India

Best practices & learnings for B2B & B2C sales push

Strategies for harnessing the festive business potential

Digital enablement for online D2C (Direct to Consumer) sales

Digital payments & fulfillments

Agenda

2.30PM- 2.35PM
Introductory remarks
Ms. Sushma Morthania,
Director General, India SME Forum
2.35PM - 2.45PM
SPECIAL FOCUS (10 mins)
Ms. Sushma Morthania,
Director General, India SME Forum
Shri Y. N. Mathur
Additional Director MSME, Govt. of Rajasthan
Shri Anil Kumar
GM, DOITC Rajasthan
2.45PM – 3.00PM
FIRESIDE CHAT
Mr. Vinod Kumar
President, India SME Forum
Mr. Llyod Mathias
Angel Investor & Business Strategist, Influencer
3.00PM – 3.45PM
LET’S DISCUSS
Topic: Potential of the Festive Season for MSMEs & best practices for harnessing it
Mr. Vinod Kumar
President, India SME Forum
Mr. Radhe Shyam Choyal
Executive Director, Shri Vishvakarma (Emery Stones) Ind.
Ms. Pinky Maheshwari
Owner, Surprise Someone
Ms. Aditi Atre
Owner, Rajasthani Rangrez
Mr. Manoj Murarka
Owner, Manishankar Oils
Mr. Nikhil Bapna
Owner, Monica Arts & Handicrafts
Mr. Harshith Kandelwal
Owner, Goodhomes
3.45PM – 3.50PM
Introductory Video of India Xports Initiative
Initiative details explained by Ms. Sushma Morthania
3.50PM – 4.00PM
TOOLS FOR ENTERPRISE (10 mins)
Topic: On-boarding MSMEs on e-commerce platforms
Mr. Vinod Kumar
President, India SME Forum
Mr. Abhijit Kamra
Director – Global Trade, Amazon India

Speakers for the Episode

Shri Y. N. Mathur

Shri Y. N. Mathur

Additional Director MSME,
Govt. of Rajasthan

Mr. Llyod Mathias

Mr. Llyod Mathias

Angel Investor & Business Strategist,
Influencer

Mr. Radhe Shyam Choyal

Mr. Radhe Shyam Choyal

Executive Director,
Shri Vishvakarma (Emery Stones) Ind.

Ms. Pinky Maheshwari

Ms. Pinky Maheshwari

Owner,
Surprise Someone

Ms. Aditi Atre

Ms. Aditi Atre

Owner,
Rajasthani Rangrez

Mr. Manoj Murarka

Mr. Manoj Murarka

Owner,
Manishankar Oils

Mr. Nikhil Bapna

Mr. Nikhil Bapna

Owner,
Monica Arts & Handicrafts

Mr. Harshith Kandelwal

Mr. Harshith Kandelwal

Owner,
Goodhomes

Mr. Vinod Kumar

Mr. Vinod Kumar

President,
India SME Forum

Ms. Sushma Morthania

Ms. Sushma Morthania

Director General,
India SME Forum

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