SMEs & THE FESTIVE ECONOMY - DRIVING SALES DURING THE FESTIVE SEASON - MAHARASHTRA

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Overview

This webinar series will focus on the SMEs in different states which will amplify sales during the festive seasons and also enable them to enhance E-commerce sales. It will also focus on some of the major points such as best practices, choosing right marketing channels & strategies that can be used by the SMEs and also the potential of the products that can be sold or the overall sales that can take place in the festive season sales.
As a time when consumers become extra enthusiastic about shopping, which becomes a great opportunity to boost sales & revenue during the festive season. The festive season in India is becoming more digital than ever due to the pandemic. This webinar will help you to take the right steps at the right time during such festive seasons in India and in years to come.
The COVID-19 pandemic and the subsequent lockdowns have helped tilt customer preferences towards e-commerce platforms, further accelerated with onset of the festive season. This has brought with it a golden opportunity for MSMEs across sectors to reel out of the negative effects of the pandemic on their business. The festive shopping season plays a big part in the lives of MSMEs especially in a state like Rajasthan - a significant multi-product MSME cluster for the country - with MSMEs emerging into a vibrant and dynamic sector. They play a vital role in providing opportunities and employment and contribute significantly towards the development of backward and rural areas of the state. There is a need to support these MSMEs to leverage the opportunities of online platforms to access wider audiences, scale production, accelerate growth, foster livelihood, and help in digital acceleration at large.

Agenda

3.00PM - 3.05PM
Introductory remarks
Ms. Sushma Morthania,
Director General, India SME Forum
3.05PM - 3.15PM
SPECIAL FOCUS (10 mins)
Ms. Sushma Morthania
Director General, India SME Forum
Mr. Suresh Londhe
Joint Director - Industries, Maharashtra
Mr. K. G. Dekate
Joint Director - Industries, Maharashtra
Mr. S. J. Korbu
Additional Director - Industries, Maharashtra
Ms. Mrunalini Devraj
Superintending Industries Officer, Directorate of Industries, Maharashtra
3.15PM – 3.55PM
LET’S DISCUSS
Topic: Potential of the Festive Season for MSMEs & best practices for harnessing it
Mr. Vinod Kumar
President, India SME Forum
Dr. Mrinal Saraf
Director, Shalaka Bioscience
Dr. Aabha Pimprikar
Owner, Subhojyam
Ms. Shubha Belge
Owner, Belge’s Ghaniwala
Ms. Shilpa Bhamble
Owner, Deekshita Enterprises
Ms. Bharti Chandra
Proprietor, Simple Design (UNNISHAA)
3.55PM – 4.00PM
Closing Remarks
Mr. Vinod Kumar
President, India SME Forum
Ms. Sushma Morthania,
Director General, India SME Forum